Call to Strengthen Breastfeeding Protection Against Digital Marketing of Breast Milk Substitutes

The Pan American Health Organization (PAHO) has issued a call during World Breastfeeding Week 2026 (August 1-7) for countries across the Americas to strengthen protections for breastfeeding against the expanding digital marketing of breast milk substitutes. The organization emphasizes the need for regulatory measures to combat aggressive online promotion that may discourage mothers from exclusive breastfeeding. This initiative recognizes how digital platforms have become powerful tools for commercial promotion, often reaching vulnerable populations with persuasive messaging. Strengthening these protections is critical to support the documented health benefits of breastfeeding for both infants and mothers.
Originally published on
DiarioSalud.do
By Diario Salud Redacción
Read full article(opens in new tab)Fetched: August 3, 2026 at 10:02 AM



