PAHO Urges Stronger Protections Against Digital Marketing That Harms Breastfeeding

The Pan American Health Organization (PAHO) is calling for enhanced regulatory safeguards to protect breastfeeding from aggressive digital marketing tactics used by infant formula companies and manufacturers of breast milk substitutes. These marketing campaigns, often targeting parents through social media and online platforms, undermine evidence-based breastfeeding recommendations and public health initiatives across the Americas. PAHO emphasizes that stronger oversight is essential to ensure families receive accurate health information and to support optimal infant nutrition and development. The organization advocates for implementing stricter regulations aligned with international marketing codes to protect vulnerable populations from misleading advertising.