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Cannabis

The Industry Bet Against Bud: Flower Smokers Never Left

Obie Strickler
The Industry Bet Against Bud: Flower Smokers Never Left
Summary

Grown Rogue CEO Obie Strickler challenges industry predictions that cannabis flower would decline among regular consumers. Market leaders significantly underestimated the enduring preference for traditional flower products, despite predictions favoring alternative consumption methods like edibles and concentrates. This market miscalculation highlights the importance of understanding consumer behavior and preferences in the evolving cannabis industry. For medical patients in Puerto Rico, this trend underscores the continued viability and accessibility of flower as a primary consumption method for therapeutic applications.

HIGH TIMES

Originally published on

High Times

By Obie Strickler

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Fetched: August 30, 2026 at 10:02 AM

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