The Great THC Burnout: Women and Wellness Culture Reshaping Cannabis Use

A significant shift is occurring in cannabis consumption patterns, with women and wellness-focused consumers moving away from high-THC products toward terpene-rich alternatives and lower potency options. This trend reflects growing awareness of cannabinoid science and individual tolerance levels, as consumers prioritize therapeutic benefits over intoxication. The movement emphasizes personalized dosing, strain education, and understanding how specific terpenes—aromatic compounds in cannabis—affect individual health outcomes. This reshaping of cannabis culture aligns with broader wellness trends and reflects more informed, health-conscious consumption practices among diverse demographics.